EXIF (Exchangeable Image File Format) is a metadata standard embedded by digital cameras and smartphones into JPEG, TIFF, and raw image files at the moment of capture. A typical EXIF block contains several dozen fields: camera make and model (e.g., Sony ILCE-7M4), lens identification (e.g., FE 50mm F1.2 GM), exposure triangle values (ISO sensitivity, shutter speed as a fraction, aperture as an f-number), focal length in mm and 35mm equivalent, white balance mode, flash status, orientation flag (whether the camera was rotated when the photo was taken), and original date/time with sub-second precision. The Image Info tool displays all available EXIF fields in a structured, readable layout.
The GPS sub-IFD within EXIF stores latitude, longitude, altitude, and GPS timestamp when location services are enabled on the capture device. This has significant privacy implications: a photograph shared online with GPS data intact reveals the exact location where it was taken - Including private homes, workplaces, and frequented locations. The precision is typically within 5–10 meters. Journalists, activists, crime victims, and anyone concerned about location privacy should strip EXIF GPS data before sharing photos publicly. Use Image Info to check whether your photo contains GPS coordinates before uploading it anywhere.
IPTC (International Press Telecommunications Council) fields are a separate metadata standard layered alongside EXIF, primarily used by professional photographers, news agencies, and stock photo libraries. IPTC fields include: copyright notice and rights statement, creator/photographer name, caption and description, keywords and category tags, city/country of origin, and usage instructions. These fields allow images to carry their own licensing and attribution information through distribution chains. Many photo editing applications (Lightroom, Capture One, Bridge) write IPTC fields as part of standard cataloging workflows.
ICC color profiles embedded in image files specify the color space the image was created in. The three most common are: sRGB - The universal default for web and consumer devices, covering approximately 35% of the visible spectrum; Adobe RGB (1998) - A wider gamut covering ~50% of the visible spectrum, preferred by photographers and designers working in print; and Display P3 - Apple's wide-color standard used on modern iPhones, iPads, and Mac displays, covering ~45% of the visible spectrum. When an image with an Adobe RGB or P3 profile is displayed on a device or application that doesn't honor the profile, colors appear muted or shifted. Check your images' embedded profiles with Image Info to diagnose color reproduction issues.